Social
28 November 2025

Thailand's Social Power Brand 2025

Taokaenoi won the "Thailand's Social Power Brand 2025" award (Snacks category) for its commitment to deeply understanding consumer behavior, especially Gen Z, its primary target audience. This understanding leads to the selection and development of products that best meet consumer needs, delivering the highest quality to consumers. The brand prioritizes engaging and authentic communication that reflects fun, modernity, and the lifestyle of young people, reinforcing its image as a brand that truly understands contemporary consumers. Through innovative and trendy content strategies, along with the use of influencers across all lifestyles, Taokaenoi consistently generates social noise.